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Jinan XinBeiFa Mechanical Equipment Co.,Ltd.

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Industry status
2017-2-16

In recent years, the snack food market appears weak and silent, and believe that the personage inside course of study is empathy.

Why ever category will appear in the food industry market situation of today?

Analysis the reason, one is the market purchasing power drops, 2 it is food the problems by themselves.

Xin bei hair under the company combined with several years experience in puffed food industry talk about my views on this issue.

 

Over the years some food companies when no new products often choose a shortcut to counterfeit, fake popular puffed products on the market, in order to obtain sales profit.

Do this has the advantage of direct leap development, save the cost of development and brand publicity, but lost the cultivation of the core technology.

Due to lack of technical support, product appearance and shape of imitation, not fundamentally find the shortcomings of enterprise products to oneself, thus produced cut corners, reduce costs and interacting each other and disorderly competition of chaos, a sharp drop in product quality, reduce the customer's trust in the snack food and a desire to buy.

The resulting vicious cycle of the market, companies cannot fundamentally find the shortage of the products on their own, causing a lot of food companies the diving, and other industries have to choose.

Secondly, I think most of the food enterprises of food processing equipment in insufficient understanding and consciousness is too conservative, over time, the influence of the enterprise product quickly catch up with and update new products.

At the current relatively popular in the market new product "Formosa rice cakes and Taiwan rice cakes" as an example, the production of new products, is not a basic type of puffed food equipment can produce.

According to understand Taiwan rice cakes production equipment according to customer demands, giving shape to the improved many times and just some food companies understanding of this kind of food processing equipment still stays on the old equipment technology, lack of advanced equipment to the attention of the product research and development, this leads to the ultimate lags far behind the rest of the food processing enterprises, the competitiveness of products in the market also cans be imagined.

Similarly, for food equipment research and development enterprise, from food production enterprise of food technology and equipment, and the hard work just production, it will cause a lot of food production enterprises to buy back the equipment produce products that meet the market demand.

The prospect of a depression in the market, xin bei upriver mechanical equipment company, under the market downturn carry the banner in the field of puffed food machinery, Formosa rice cakes equipment developed by the company, because of its exclusive formula technology and equipment in the industry, not just to show out of a big company should have the responsibility, but also to the food machinery industry to hand over a satisfactory answer.

One reason why it influenced the development of food industry, food equipment manufacturers, as long as the true shoulder from the aspects of equipment, process and technology meet the demand of food enterprise responsibility, I think in the near future both in food industry and food machinery processing enterprises will have a new future, the food market will have a new future